Digital Marketing
Q1. What are the advantages of Digital Marketing?
- Business Branding and Loyalty
- Better Outreach of services
- Faster and Easy means of advertising
- Result Oriented
- Targeted Marketing
Q2. What do you understand by Organic SEO?
Ans. The term “organic SEO” or “organic search engine optimization” refers to the organic methods and strategies used to obtain high search rankings on search engines like Google, Bing, and Yahoo. The word organic is used to delineate between non-paid methods of SEO and PPC, the paid methods of SEO.
Q3. What are Google ADS and how to make better decisions while digital marketing campaigning?
Ans. Google ADS is a service that enables its user to advertise products and services over the internet, through meticulous study of data calculated for optimised results to bring greater revenue for the company.
To make better decisions one must have a good idea and skill in searching and utilising the best key terms/ key words, that are more frequently searched among the customers. Targeting customers based on these keywords helps companies to span out their products and services to a large customer segment.
Full Stack Software Developer
Q1. What is website development and what are the main components or features of a good website?
Ans. Website development is the art of making beautiful creatives and presentations, to communicate information to a wide group of people through the internet about a topic or a business model. A website can be easily accessible and can be shared across a wide network through its URL link. Websites help in business branding, helping in Ecommerce business solutions, etc.
Features and components of Website;
- Domain
- SSL Certificate
- UX and UI Design
- Header and Footer
- Call to Action Buttons
- Images and Videos for content presentation
- Mobile Responsive Website
- SEO - Search Engine Optimization
- Testimonial Page - Client Feedback
- Enquiry Form
- Social Media Integrations
- Email Integration/ SMTP
- Location/ Map Integration
Q2. What are the various types of websites?
Static Website - HTML, Java, CSS, Json, Angular JS
Dynamic Website - Wordpress. PHP, React JS, Node JS,
Ecommerce Websites
CMS - Content Management System
LMS- Learning Management Solutions
Delivery Apps/ Appointment Booking Services, All other service based app
Q3. Have you worked on any websites, share a few website links? (If they have not worked, reject candidate)
Business Development Associate
Q1.What do you understand by the term sales?
Ans. Sales is the first and foremost department in a business, as it is responsible for generating revenue for the company. The sales can hence be defined as the selling of product and services by the company”s agents to their customers as and when need is required.
Q2. What is a Follow Up?
A follow up is the process of keeping in touch with clients all through from the beginning of getting in touch with a client till the date he accepts/declines a proposal. Follow up help in building a better relationship over the course of time. Follow up is very crucial during the conversion of any customer.
Q3. How do we qualify a lead?
Each and every lead is important, as it has been bought through various means. Handling of a lead must be done with utmost care. A qualified lead, is a more genuine lead as the customer herein can be considered as one who has a requirement.
Qualifying a lead can be done by the process of:
- Asking more questions regarding his business
- Providing the accurate details of the services a company can offer can make the customer feel more reliable.
- Lead generated must be categorised based on their budget and requirement.
- Analysing the customer’s core business needs.
- Generating a sense of emergency in the customer
- Will be in constant touch with the sales executive and is progressing through the proposal.